Increase your web site's performance to reach potential customers.

Search Engine Optimisation is a specialised and technical area of Web Development.

Once the required knowledge has been attained through investment, research and development, necessary experience is developed over time.

Here are some facts I have learned from the last decade or so from my personal internet use and observations.

 

Fact: Most internet users don’t look further than the first 2 or 3 pages of search results.

Fact: Users believe businesses found in the top search results are the leaders in their industry.

Fact: Your online business will not succeed if you are not present in these top search results.

 

When a potential customer searches online, there are two possible results:

 

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Our Search Engine Optimisation and Analytic Reports show where your web site is, and isn't performing.

 

You can view LIVE Web Site Statistics and SEO Report results with our Report Viewer.

If you are not paying attention to your website by reviewing search results, adding fresh content, checking links and overall functionality, or even comparing your site to the competition, your prospects are bound to be minimum at best.

You can not expect visitors to be happy with a web site that does not provide fresh and up to date information.

That’s not only bad business, it can be embarrassing!

 

 

SEO (or Search Engine Optimisation)

Implementing Search Engine Optimisation is key to achieving the best possible search results.

SEO improves the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

To improve search engine ranking, we need to correct any errors in the web site (X)HTML code, check meta data and add keywords and keyphrases with the highest relevance and/or search value.

Use the Toowoomba Web Design Report Viewer to access SEO Reports showing areas of your website where improvements can be made to give your site a better chance of being indexed correctly.

Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine.

To ensure the search engines and visitors are finding you and accessing what they came for, we use Web Analytics.

Analytics

Using Analytics we can view the trends on your website.

Analytics provides important statistical information such as how many visitors, pages visited, how long visited, visitor demographics, IP adrress, OS used, browser type, screen res, and a whole lot more.

This statistical information allows us to keep track of visitor numbers, where they are coming from and to better target SEO and development. Gains such as improvements in site performance and visitor experience are the goal.

Studying the trends of your users, Web Analytics can provide information regarding visitors and their habits which can be used to improve the visitor's experience.

The words used in search engine's to find your site and a full list of referrers are just some of the information available in the Report Viewer.

 

 

 

When you are evaluating your website from an SEO/Indexing/Crawlability perspective there are a few things to keep in mind in terms of assessing the search viability/index status of a website.

 

Q. Do searchers find your page relevant for their queries?

• Do searchers turn into customers?
• Determine what you can optimise better for (long tail terms that convert well, for instance)
• Don’t spend time on long tail terms that don’t convert

Q. Do searchers find your listing relevant in the SERPs?

• Do searchers click through the search results to your site? (webmaster tools query stats, analytics)
• Write more content that is highly linkable
• Improve title/description for terms rank highly for but don’t get search traffic

SERPs is short for Search Engine Results Page, the Web page that a search engine returns with the results of its search.

 

Accessibility Checklist

* Initial assessment

• Is site #1 for search of brand/domain name?
• Does the site rank for desired queries? [keyword research data]
• How much traffic does the site get from search? [web analytics data]
• How much non-branded traffic does the site get from search? [web analytics data]

* URL structure

• Descriptive URLs
• No excessive parameters
• No non-standard parameters (for instance, beginning with “http”)

* On-page assessment

• Title and meta descrition editable outside the code
  • Title tag on every page
  • Unique title tags
  • Meta descriptions on every page
  • Unique meta descriptions

• H1 tag on every page
• Page templates use semantic HTML
• ALT text on images
• <meta name=”robots” content=”noodpt”> to prevent DMOZ titles and description
• Keywords in copy
• Keywords in internal links
• One optimised page per keyword
• Does not found page return an HTTP 200 or 404?

* External link assessment

• External links describe site
• Links from authoritative sites?
• Large number of relevant links

 

Discovery Checklist

* Initial Accessibility Assessment

• Is the site indexed?
• Are the URLs from the XML Sitemap indexed?
• Are the right pages indexed (without duplicates)?

* Page Discovery

• At least one internal link to every page
• Most important pages linked from home page
• Comprehensive HTML Sitemaps
• Good external links
• XML sitemap
• Links work without JavaScript, Flash, or images enabled

* Page Accessibility

• Single URL for every page (no duplicates)
• URL exists for every page (URL changes for each new page)
• Pages have extractable content (particularly images, AJAX, JavaScript, Flash, Silverlight)
• URLs don’t have too many parameters
• Does Google Webmaster Tools report any crawl errors?
• Do all versions of home page redirect to single version (including www and non-www)?
• Are pages blocked with robots.txt or meta tags?
• Redirects are via 301 (not 302)
• Not found page returns a status 404/410

* Indexing Drop Diagnosis

• Is the site penalized? (Microsoft Live Search Webmaster Center)
• Did the site change infrastructure? (CMS, redirecting pages, language)
• Substantial change in site content or external linking

Increase ROI

Our Report Viewer offers unique capabilities for delivering reports and monitoring website visitor interaction, keywords used to find your site, search engines are you indexed with, your SE position and much more.

Try the Google Keyword Tool to find results on keyword volumes.