Increase your website's performance to reach potential customers.

Search Engine Optimisation is a specialised and technical area of Website Development.

The knowledge required for SEO can be attained over time through investment, research and development. The necessary experience gained over time eliminates trial and error and utilises the many known variables that affect seacrh engine results.

Here are some facts I have learned from the last decade or so from my personal internet use and observations;

• Most internet users don’t look further than the first 2 or 3 pages of search results.
• Users believe businesses found in the top search results are the leaders in their industry.
• Online businesses will find it difficult to succeed if not present in top relevant search results.

When a potential customer searches online, there are two possible results:

Our Search Engine Optimisation and Analytic Reports show where your website is, and isn't performing.

You can view LIVE Website Statistics and SEO Report results with our Report Viewer.

Website owners can monitor their website to ensure it is doing what it needs to by reviewing visitor numbers, search results and comparing your site to the competition.

SEO (or Search Engine Optimisation)

Implementing Search Engine Optimisation is key to achieving the best possible search results.

SEO improves the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

To improve search engine ranking, we need to correct any errors in the web site (X)HTML code, check meta data and add keywords and keyphrases with the highest relevance and/or search value.

Use the Toowoomba Web Design Report Viewer to access SEO Reports showing areas of your website where improvements can be made to give your site a better chance of being indexed correctly.

Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine.

To ensure the search engines and visitors are finding you and accessing what they came for, we use Web Analytics.

Analytics

Using Analytics we can view the trends on your website.

Analytics provides important statistical information such as how many visitors, pages visited, how long visited, visitor demographics, IP adrress, OS used, browser type, screen res, and a whole lot more.

This statistical information allows us to keep track of visitor numbers, where they are coming from and to better target SEO and development. Gains such as improvements in site performance and visitor experience are the goal.

Studying the trends of your users, Web Analytics can provide information regarding visitors and their habits which can be used to improve the visitor's experience.

The keywords used in search engine's to find your site and a full list of referrers are just some of the information available in the Report Viewer.

When you are evaluating your website from an SEO/Indexing/Crawlability perspective there are a few things to keep in mind in terms of assessing the search viability/index status of a website.

Q. Do searchers find your page relevant for their queries?

• Do searchers turn into customers?
• Determine what you can optimise better for (long tail terms that convert well, for instance)
• Don’t spend time on long tail terms that don’t convert

Q. Do searchers find your listing relevant in the SERPs?

• Do searchers click through the search results to your site? (webmaster tools query stats, analytics)
• Write more content that is highly linkable
• Improve title/description for terms rank highly for but don’t get search traffic

SERPs is short for Search Engine Results Page, the Web page that a search engine returns with the results of its search.

More Video

Increase ROI

Our Report Viewer offers unique capabilities for delivering reports and live monitoring of website visitor interaction, keywords used to find your site, search engines are you indexed with, your SE position and much more.