Small Business Website
A Small Business Website Is A Powerful Marketing Tool
Small business rely on their websites to survive and thrive.
As a webmaster who has built & marketed over 200 business websites, I know what it takes to create engaging, affordable small business websites.
Reviewing your websites purpose focuses attention on planning as a priority.
“Small business rely on their website to provide leads and sell their goods or services while informing visitors and current clients”
the purpose of small business websites
Small business rely on their website to provide leads, sell their good or services while informing new visitors and current clients.
Your website may allow full access to all pages, such as a brochure style, informational website, or include client login for comments, or full access to purchase products and/or services.
How can your website best serve visitors and customers?
Planning around a website’s purpose can take between 10 to 30 percent of the total project time and requires analysing the business needs, competition and customer.
We need come up with the best answers to these questions:
- Who are you?
- What do you do?
- Who are your competition?
- What do visitors want from your website?
- What do you want from your website?
planning a small business website
Planning your website helps determine what you want your visitors to do once they land on your website.
Plan a structured layout with pre determined “call to action” outcomes such as –
- Get a phone call (maximise phone access or make only contact)
- Increase email enquiries (remove/minimise phone – add contact forms)
- inform of new products and/or services (email/newsletter/social)
- Sell a product or service (email/newsletter/SEO/advertise/social)
You may simply want to increasing brand awareness or increase ranking in search results, a key part of any SEO plan.
Planning your website provides purpose for:
- User Experience – fast, accessible, intended destination.
- Search Optimisation – has goals from start, not retro fitted.
- Expected Outcomes – what goals are working, which are not?
- Scaling – ability to increase hosting space as your business grows.
small business website design
Choosing the Right Website Platform For Your Business
There are a number of website builders available.
We recommend a user-friendly website building platform such as WordPress.
WordPress powers around 30% of all websites, a choice based on its ability to complete specific needs and goals.
Website Builder Platform Key Features
A website builder needs have key features such as a user-friendly interface. Website builders need customisation options and the ability to add features like advanced editing and design options, create contact forms, e-commerce capabilities, increase security, automate site backups, manage website administration and more.
Website Features and Functionality
Website builders utilise plugins to incorporate features and capabilities based on your business requirements.
Design Your Website
Create a layout and design for your website that aligns with your business goals and brand identity. This includes choosing a reader-friendly font, a limited colour scheme and using high-quality, optimised images.
Optimise for all Devices
Design best practise considers optimised delivery for mobile first, flowing to desktop. Websites optimised for mobile devices provide a seamless user experience for visitors accessing your site on smartphones, tablets and desktop computers.
Website Content
Create professional and relevant content for your website, including images that represent your information to engage your audience using AI, built right into the editor.
Compelling Content
Develop high-quality and engaging content for your website including text, images and videos that engage your audience. Experiment with the placement of call-to-action (CTA) buttons to encourage visitor engagement and conversion.
Optimise for SEO
Ensure crucial aspects of your website are optimised for search engines to improve its visibility and attract potential customers.
Test and Launch
Thoroughly test your website functionality and user experience before launching it to the public.
Get A Quote for A Website Without Hosting
Have hosting and only want a website?
If you currently have hosting and would like us to build your website on your host server.
A Website With Hosting
I would like you to build our website and supply hosting.
Check out our small business website package which includes hosting.